SEO tutorial, 2019

If you want to teach a strong SEO tutorial or what is SEO in digital marketing then this article is going to be very useful for you so read till the end.

SEO is an acronym for Search Engine Optimization; Search engine optimization is the process of increasing the quality and the quantity traffic on your website, to increasing more and more visibility on search & brings website on the top page of search engine like Google, yahoo, Bing, ALO and asks. This is completely organic process.

The actual goal of SEO is process to improving the rank and the possession of a particular website in the SERP (Search Engine Result Page) on a particular search query, for good ranking it is required to build a quality site and good user experience.

SEO may target different kinds of search, including image, video, institute, news, and industry-specific horizontally & vertically search from search engines.

It helps to gain maximum visibility to convert visitors into customers, the great thing about SEO is that when you are ranking you’re constantly visible to potential customers, able to receive traffic day and night, which can turn leads into sales.

Every business dreams to rank on top position in search engine and SEO make dream become reality, because SEO is organic search service.

Why SEO is necessary for business in today’s time

• According to Internet Live Stats, Google processes over 40,000 searches per second, which equates to roughly 3.5 billion searches per day,
• HubSpot: 80% of a website’s traffic begins with a search query.
• 90% of people see 1^st search engine page only for any research or searching & 63 % persons like to see result in only golden triangle (top first three results on top page) & SEO makes it possible.
• Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news.
• Every day, people use Google to conduct over 3.5 billion searches. In the U.S., 78% of people use the web to research products and services before buying.
• Once your website begins to rank in the first pages of Google’s search results, you’ll get more visibility. This means more traffic, more conversions, and eventually, increased revenue.
• Getting to page one of the search results is vital. 75% of users don’t even click past the first page!
• Google isn’t an advertising company. They’re a big data company. Every tool, platform, and device that they design has one purpose: to get data from users and use it to build a stronger search engine.

By these all reason and more some reason SEO is very important for us because the central goal of SEO is to place business at the top of search engines to generate qualified traffic, revenue the best possible ROI.

SEO in simple language

Buyer intent is clearly expressed in search engine compared to any other digital medium. That’s why SEO and SEM are one of the most essential components of digital marketing,

the great thing about SEO is that when you are ranking you’re constantly visible to potential customers, able to receive traffic day and night, which can turn leads into sales.

In any successful business has many different marketing channels active at a given time, SEO is a perfect compliment to other marketing channels and should always be part of that.

Types of SEO

SEO is not a static process but rather a framework with rules and processes. For simplicity though SEO can be broken down into 2 main stages.

On Page SEO: On page SEO apply on your site to make it search engine friendly.

Off Page  SEO: Off page SEO promote your website, through article marketing, social media, blog etc. so that it can rank better in search results.

On page SEO

In simple words on page SEO means adjusting certain elements on your website so that search engines are able to crawl and understand the content and structure of your website. It is directly within the website in order to improve its position in the search rankings.

The end goal of which is to increase organic traffic to your site. If you have a website or you are a blog owner then on page search engine optimization is extremely important part of your business. on page SEO elements include:

keyword placement in the content, HTML coding, meta tags, image tags, video tags and other elements that are directly within your control.

The biggest on page SEO factors included

TITLE TAGS: Put your targeted keywords in the title tag of each page on your site.

HEADINGS (H1, H2…):   It is a good idea to work your target keywords into the headings of each web page but make sure you accurately reflect your page content.

URL STRUCTURE: Put keywords into your URLs if possible. However, do not go changing all of your current URLs just so they have keywords in them. Consult a professional before doing this.

ALT TEXT FOR IMAGES: Any content management system should allow you to add something called “alt text” to all images on your website. Search engines crawl images in a similar way.

FAST-LOADING PAGES, OR PAGE LOAD SPEED: Google wants to help its users find what they’re looking for as quickly as possible to provide the best user experience. Therefore, optimizing your pages to load faster helps your site rank higher.

PAGE CONTENT:  As we all know content is a king in present scenario so the content on your pages needs to be understandable, in easy language, valuable & useful to people.

INTERNAL LINKING: Linking internally to other pages on your website is useful to visitors and it is also useful to search engines.

RELEVANCY: Your content (all the pictures, images, and videos on your site) should be kept fresh and relevant not only to the keywords you are targeting, but to the current time as well. If it’s March and your web page still features Christmas sale information, you’re not helping your ranking.  Try updating your web pages at least quarterly, if not monthly.

On page SEO Technique

– Create compelling headings and sub-headings. Use various keywords and keyword phrases. Content is extremely important, so you will want to organize the paragraphs and highlight the headings and sub-headings with the appropriate H tags, from H1 down to H6.

– Keep the title tag 65 characters or fewer. The title should be something that summarizes the content on the page, and should contain a long-phrased keyword.

– Don’t forget to do SEO with every single image on the site, including banners and logos. Each image should be optimized with title and ALT tags. Don’t use the exact same keyword for image file either. Remember that different users will use different searches.

– Don’t go overboard with the keywords. Keyword stuffing will only get your page penalized or possibly even banned from the search engines. You can use variations of a keyword, both short and long-tail, throughout the body of the content.

– Create an XML Sitemap and add every page in your site to it. Platforms such as WordPress offer tools to help you do this. Not only does this make it easier for visitors to navigate your site, it also helps with SEO.

– In addition to a site map, you will also want to do some internal linking back and forth between your on pages

– Don’t forget the page name. You can optimize the URL Itself for each page by incorporating a keyword in its name. However, do not stuff the URLs with subtitles or make them too long.

– Another on-page search engine optimization tactic is to use social media buttons to encourage visitors to share the page’s content on their social profiles. Give them a chance to follow you on Twitter or “like” a page on Facebook. With social signals, you can increase your search engine rankings.

Your primary focus should be creating a page that people will want to read and share. Still however, the first step to getting people to your page, is making it easy for them to find. Therefore on page SEO is critical.

Off page SEO

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites.

Its activities generally include all link building activities and Online reputation management activities which help get more traffic from different platform like Justdial, sulekha, etc. to your website to create back links.

Off page SEO activities:

• Link Building
• Listing on different classified directory.
• Submitting guest blogs to industry websites
• Social Media Marketing
• Social bookmarking

OFF page SEO include these activities are following: Blog posting, Article submission, directory submission, profile creation, image & video submission, blog commenting, PDF Submission, Video sharing, Bookmarking, Classified, Online answers, Press release, Forum posting, Social sharing Etc.

Off page SEO benefits

Off-page optimization is a necessary aspect to get your sites ranked because this is the only way Google or any other search engine for that matter gets an authority signal that your content is valuable to the readers. And once this starts picking up, result is:

• Online branding
• Growth of reach
• Increase in referral and social traffic
• Increase in domain authority
• Better search engine ranking
• Increase your SERP & CTR
• Increase your Page rank

There are many ways to do the Off Page SEO that will give you more social presence and also will surely improve your rankings to some extent like Guest Posting, Comment Backlinks,

Social Profile Creations, Social Media Marketing, Forum Backlinks, Info graphics Submission etc.

Onsite VS Offsite SEO Which one do you need?

It’s not about choosing between on and off-page SEO, that would be like having to choose between a foundation or a roof for your house.

Your first concern is to get your on page SEO correct so that search engines can understand your content.

Then, once you have enough quality content published on your website you can start thinking about off page SEO and how to get strong natural links from other websites that will further boost your rankings.

These two will help make your website “bilingual” so that your users can understand it as well as the search engine robots- and that’s how your rankings start to improve.

Why SEO is important ?

• SEO improves website ranking on top page, On an average, 67.60% of clicks go to the first 5 results on Google.
• SEO is target oriented tool which means you won’t focus on the people who would not be interested in buying your product or service. Through Demographics based (age, gender, income, family size, occupation etc.) targeting you will definitely boost your sales and you will meet your targets within time.
• SEO promote product online effectively & efficiently & Compared to PPC and other paid advertisements results are low cost.
• If SEO done properly then you will get quantity and quality traffic from search engine.
• SEO helps to make your product or service visibility while searching worldwide.
• SEO helps you in making the people aware about your brand.
• For credibility your product or service you can make business strategy day by day with SEO tool.
• SEO gives us a chance of exposing your brand in the market that too without investing a lot of money or cost effective marketing tool.
• With SEO you get a higher return on investment other than advertising and marketing.
• SEO gives us the time and space to be ahead of our competitors and this means that you can either change your track or make a new track.

Drawbacks of SEO:

• Yes SEO takes time to give us good result through specific search engine algorithm. Drawback of SEO is that results don’t come over night it can take a few months before your site will start to move up.
• No one really knows the true ins and outs of Google’s algorithms because its update quickly. You have no control of how much traffic you will generate and what type of traffic you will be getting from all your SEO efforts. Only Google knows and so only Google has full control.
• There’s no assurance that it will work for sure because SEO is the process of keyword, content writing, meta tags, building links etc, if we miss any of the strategy then this will not work like the result we want.
• SEO required long time to get ROI. This may not be good for independent companies that requirements generous incomes in the short term.
• SEO is time consuming tool because it is said that SEO takes minimum 3-4 months to get the website on first page of Google. In this time you have to stay active and post new posts regularly. Only if you keep updating your website on Google, you will get more and more traffic.
• SEO Will Require A big Investment For Competitive Niche

Is SEO required for every type of business or website?

In most cases, yes!

If your business offers products or services where users type in search queries to find information, then SEO should be a high priority.

Example: institute, college, cinema hall, multiplex, malls etc.

There are a few situations where SEO may not be necessary:

If your website isn’t meant to be found: If you have a website dedicated towards internal training or operatinng for your business only.

For example Government site.

If you are looking for immediate leads/sales. SEO is a process that does not deliver overnight success. It requires strategic planning, execution and ongoing management to drive SEO success.

How Does SEO Work?

SEO consists of multiple type of strategies, actions, plan and best practices, all of which have the end goal is to improve your website’s position in search engines: which is why it’s called “search engine optimization.” website should be mobile friendly.

Motivation of every

In that order you to get high ranking, but you need to create highly relevant, Keyword research, engaging content, meta description, title, headline, quality result & good speed website.

Search engine approach

As we all know that Google has the loin’s share of the search engine market. Google wants to list the best sites first, because if Google returns bad sites then people will start using other search engine like Yahoo, Bing etc.

Instead. Google would want to review each and every page on the internet manually and  rank them on SERP.  On the RSQ (relevancy, speed & quality) bases. But the internet is too large and there are hundreds of millions pages.

So they have build an algorithm that automates this process. The algorithm checks each pages for RSQ and then rank it accordingly. The algorithm is the core of search engine.

For Google’s algorithm to decide which page are useful and which pages are not, they need signals.

Conclusion: SEO tools are an important consideration to help optimize a website for search engines. Many tools differ in the scope of their function yet also analyze different SEO factors. Some of the most important areas to be analyzed are keywords, content, backlinks, domain and social media.

@Thanks

Rihanshu Dhawan