SMM (Social Media Marketing)
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What is SMM?
“Social media marketing refers to the process of attracting organic traffic or attention through social media sites. Or Using the potential of social media platform to leverage value for your business.” As we all know in today’s time Social media marketing Services plays a vital role in enhancing the market reputation of a company & Zengvotech (provides best SMM service in Jodhpur) help to conduct this service because Zengvotech is a young, pure, result oriented & dynamic venture in digital marketing arena focuses on connecting brands with customers.
It is one of the best digital marketing companies in Rajasthan located in Jodhpur in terms of client satisfaction & we assists businesses in staying ahead and helps brands in grabbing an edge over the whole thing to fetch renowned clients in a very short period of time. Zengvotech (provides best SMM or Facebook marketing service in Jodhpur) offers niche and interactive marketing to increase profitability & ROI with complete range of service.
Social media marketing (SMM) or Facebook marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Social media optimization (SMO) is one of the key components of Social media marketing (SMM). Through SMO (Social Media Optimization), we deal with optimization or enhancing your company’s presence and online reputation through interactive communities: however not just Facebook, Myspace, LinkedIn, YouTube and Twitter, but also blogs, forums, and everywhere or anywhere your business is mentioned or linked to socially and has left its online foot print.
It involves sharing website links on the social media according to their popularity thus increasing the visitors on a website. Through our SMO exercises, we can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. With the help of Social Media Optimization we aim at increasing the popularity of a product, a brand or an event through social media outlets.
SMM or Facebook marketing helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management SMM may also include online reputation management.
Classification of Social Media Tools
- Social Publishing (publish content / upload videos) (Tools: blog & YouTube) (B2B)
- Social Networking (create conversation for create content) (Tools: Linkedin, Twitter, Facebook) (B2C)
- Photo base Social Networking (Upload pictures) (Tools: Pinterest, Snapchat, Instagram) (B2C)
Active SMM promotion
Active promotion is meant to link (application) which leads to content from the website on social networks (similar to the RSS and social media share buttons). The following are the social networks that can be used as a means of SMM:
Passive SMM promotion
1. Passive promotion means promoting activities on social networks by updating statuses, publishing images, tweets or articles on blogs. 2. Users’ reactions can be further analyzed in order to solve problems and remove dissatisfaction, and improve their brand experience. 3. What is useful especially is that that information is obtained in real time, which speeds up the entire process and opens the door to a new dimension of cooperation.
Advantages of SMM:
SMM is an integral part of Digital Marketing or Online Marketing or Internet Marketing. SMM is a marketing technique which is done with the help of social networking sites. Every business or brand needs promotion or marketing strategy to grow and today Social Media is one of the most easy and efficient medium to target your customer or audience. Below are the few benefits and advantages of SMM for a brand or business:
- Easy way of targeting customer
- It can be utilized both organically as well as by paid medium
- Cost effective way of marketing
- Better customer satisfaction
- Increase brand recognition
- Increase traffic and search engine rankings
- Increasing your conversion rates
- More Inbound Traffic & Improved Ranking in SERPs
- Increase Brand Awareness
- Open &Faster Communication
- One of the Best Platforms for Storytelling
According to a report by HubSpot, 92% of all marketers confirmed that their social media efforts have created greater risk for their online stores. On the other hand, about 80% of them said that the efforts of social media have increased the traffic of their company’s sites.
BREAKING NEWS: Social media optimization (SMO) and social media marketing (SMM) are two different things. Social media optimization is a process of making your website social media marketing ready. While social media marketing is a process to market your business on social networks.
And you thought they were same! For enhancing your business the foremost thing that one should make sure is to hire a Zengvotech (provides best SMM service in Jodhpur) in Rajasthan that will not only boost your company’s sales but also makes your online presence more visible so If you require any further information, feel free to contact me. We look forward to a successful working relationship in the future.