SOSTAC Model for Digital Marketing – Zengvotech SOSTAC model for digital marketing was developed by PR Smith in the 1990s, by using this model you will have a clear structure that makes your quicker and easier to create the plan strategies or campaigns. Zengvotech also follow this model for marketing and business planning SOSTAC stands for: S stands for Situation Analysis – which means where are we now? O stands for Objectives which means where do we want to go? S stands for Strategy which summarizes how we are going to get there. T stands for Tactics which are the details of strategy. A stands for Action or implementation – putting the plan to […]
